Founded in 1946, UNICEF advocates and works for the protection of children's rights, to help the young meet their basic needs and to expand their opportunities to reach their full potential. The UNICEF Executive Board reaffirmed this mandate in January 1996, when it adopted a statement on the mission of UNICEF saying that UNICEF "is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children."

www.unicef.org/

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